Your value proposition is your unique identifier. Without it, people don’t have a reason to work with you over somebody else. A value prop is a brief explanation of both the functional and emotional benefits your product or service provides to customers. It is not just who you are and what you do differently, it […]
Why You Should Create A Buyer Persona
When you create a product, it is important to know who the product is meant for. This is where crafting a buyer persona comes in. Buyer personas are fictional representations of your ideal customers based on data and research. They help you Focus your time on qualified prospects, Guide product development to suit the needs of […]