Your value proposition is your unique identifier. Without it, people don’t have a reason to work with you over somebody else.
A value prop is a brief explanation of both the functional and emotional benefits your product or service provides to customers. It is not just who you are and what you do differently, it is also how you solve their problem and why they should choose you over the competition.
While your value prop should help differentiate you from the rest of the industry, keep in mind it is not a slogan, tagline, or even a way to position yourself in the market.
What Makes a Good Value Proposition?
A strong value prop needs a strong hook. It needs to communicate your brand’s what and why in a way that:
So, how do you create a Value Proposition?
Follow the steps bellow to craft a compelling value proposition for your business.
- Clarify Your Brand Heart
If you want to communicate effectively, you need to identify who you are and why you’re in business in the first placeby defining your core identity. You have to determine your:
Purpose: Why do you exist?
Vision: What does the future look like?
Mission: How do you create that future?
Values: What principles guide your behavior?
This simple exercise will help you approach your value proposition with more clarity and a stronger sense of identity.
- What is your unique selling point?
Determine what makes you different from your competitors, and use that as your unique selling point. When you determine your USP, communicate same to your audience so they see the reason to come to you, and not your competitors. Your USP makes you stand out.
You can also Read this : Why You Should Create A Buyer Persona
- Create Buyer Personas
Your value prop isn’t written for you. It’s written for the people you want to do business with. Therefore, it’s crucial that it speak to them.
Buyer personas will identify demographic and psychographic information that gives you insight into who your ideal customers are, what they care about, and how to communicate with them. This helps you better tailor your value proposition to speak to their core needs.
Basically, a good value proposition goes like this: “We help x achieve x by doing x”
A strong value proposition is crucial to communicate your brand effectively. However, don’t forget your other brand messaging. The way you sound, the way you speak, the way you look, all of these things influence how your brand is perceived.
My name is Chigozie Japhet. I am a content writer, and a brand strategist. I like writing, reading, researching and watching football, especially my team, Man United. i believe in working hard, and also in relaxation as all work without play, makes Chigozie a dull boy.
