When you create a product, it is important to know who the product is meant for. This is where crafting a buyer persona comes in.
Buyer personas are fictional representations of your ideal customers based on data and research. They help you
- Focus your time on qualified prospects,
- Guide product development to suit the needs of your target customers,
- Align all work across your organization.
This will enable you attract high-value visitors, leads, and customers to your business who you will be more likely to retain over time.
Also, having a deep understanding of your buyer personas is critical to
- Driving content creation,
- Product development,
- Sales follow up,
- Other customer acquisition and retention issues.
Here are detailed reasons why you need a buyer persona for your business.
- Identify Your Ideal Customer’s Needs And Wants
What does your ideal customer needs from your business? Understanding and what they want out of a company is crucial in understanding how to sell to them and what you should offer them. It might even lead you to identify opportunities to develop new products or services to solve other problems they might have.
Understand how they make the decisions to purchase
Understanding how they go about purchasing something will help you understand where and when to reach them. You might have a persona who does most of his or her research online before ever approaching a company. When you know this, you will have to reach them online with educational and informative content
- Behavioral Insight
Knowing where your buyer personas spend time on the internet and in the world will help know how to reach them, what type of content create, and where and how to promote it.
For example, you can’t communicate to a LinkedIn audience the same way you would speak to a Twitter audience. However you may have personas in each of these.
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- Helps in Creating Targeted Content
Understanding the needs, wants, goals, challenges, etc. of your personas allows you to better understand what type of content will appeal to them. Your content should be targeted towards one of your personas and be information that they deem valuable. Remember, it doesn’t matter how important you think something is, if you customers don’t find it valuable, they won’t consume it.
- Helps In List Segmentation
Having buyer personas in place will also help with your email marketing through the use of list segmentation. If you segment your list according to your personas, when you are developing content that is specific to specific personas you can email that persona list with to get the valuable content in front of them without them having to seek it out.
My name is Chigozie Japhet. I am a content writer, and a brand strategist. I like writing, reading, researching and watching football, especially my team, Man United. i believe in working hard, and also in relaxation as all work without play, makes Chigozie a dull boy.
