A lot of businesses use email marketing to keep in touch with their customers, make sales offers, among others. However, not all business properly utilizes email marketing. The truth is, email marketing offers more that we think it does, and only if you know how far you can take your business to with it, the you will begin to explore.
In this article, we have explained the best practices to scale your business with email marketing. Are you ready to explore? Read on.
- Send Welcome emails to new subscribers
When your audience subscribes to you mailing list, it is important to send them a welcome mail to introduce yourself and to say thank you. This is the beginning of your relationship with them, and the first impression always matters. You can program this welcome email with an email marketing software.
- Segment your contacts
Everyone that subscribes to your list might not have similar interests or traits, therefore you have to segment your customers and prospects into groups with similar traits with all that data you collect. You can segment by buying behavior, or by demographic data such as industry, job title, level of seniority, etc. This is primary for effective email marketing.
- Personalize your emails
It is important that you send targeted, personalized emails to your audience with all the data at your disposal. Instead of sending a generic email about your product to all your prospects, send messages that are relevant to the different segments. You will engage your audience a great deal more if you can speak to the specific pain points of a segmented target audience.
- Use compelling subject lines
This is because a compelling subject line will increase open rates considerably. You can add an element of curiosity by asking a question about a problem your leads might have. When you hook them with a great subject line, you will have their attention.
5. Include images in your email
It is a well-known fact that Images engage most people more than plain text. Including an image in your email is a great way to increase click-through rates. However, don’t overdo it. You can it to one image per email. Also use relevant and clear images.
- Align email marketing with social media content
When you send our marketing emails to deliver new content, special offers, or anything else worth sending, make sure to also share it on your social media pages as well. Aligning what you push out on social media with your email marketing expands the reach of your content and message.
- Have a strong CTA
Always make your CTA clear to the recipient. You can place it above the fold and use a coloured button that stands out, so there is no confusion about where you want them to click.
- Don’t buy email lists
It is very tempting to buy email addresses, especially when you are starting off. You must resist that temptation. There are a lot of disadvantages that come with it. They include high bounce rate, lots of unsubscribes, spam reports etc. Also, bought lists can be full of bad or outdated data. Instead of buying, invest that money in offering discounts or other offers to your website visitors in exchange for signing up.
- Always test.
Use A/B testing to test different subject lines, body copies, images, CTAs etc. A/B testing helps you discover best options to generate maximum engagement.
- Ensure your emails are mobile responsive.
Most people that will read your emails will do so from a mobile device. So, ensure mobile responsiveness.
- Measure your efforts periodically
With an email tracking software, you can measure email open rates, click-through rates, unsubscribes, bounce rates, spam complaints, and more. This will help provides insight into what is working and what is not, which allows you to make adjustments after making data driven decisions.
When done well, email marketing could prove to be the best marketing strategies.
My name is Chigozie Japhet. I am a content writer, and a brand strategist. I like writing, reading, researching and watching football, especially my team, Man United. i believe in working hard, and also in relaxation as all work without play, makes Chigozie a dull boy.
