Content marketing is the form of marketing which is mainly focused on creating and distributing contents to a target audience online, with the plan to satisfy the top and middle objective of your business sales funnel, which are awareness and engagement goals.
Most businesses use content marketing in the form of email newsletters, blogs, social media pages to spread awareness of their business to their leads, and nurture and engage these leads to convert them to paying clients and customers.
For startups venturing into this marketing angle, there are many benefits to using content marketing in your day-to-day business.
These are how content marketing helps small startups grow rapidly in customers acquisition, lead nurturing, converting, and relationship:
- Greater return on investment
- improve trust with customers
- create brand authority
Now how will startups use content marketing in the right manner to grow their new business? these are what we will be breaking down in simple bits, with examples.
Most startups who don’t pay attention to these strategies and the right way to use them, always find themselves in deep costly mistakes that will void all their hard work.
For instance, most startups don’t understand the power of appealing and compelling headlines for their content, and this results in a very low CTR. Read on, we will detail the common mistakes in content marketing for startups and how you can do the right things instead.
AVOID WRITING NON-APPEALING HEADLINES
This is one of the most critical mistakes when we try to develop our content. Writing headlines is one of the essentials in content development.
Your headline should be unique, ultra-specific, and convey a sense of urgency. It requires good writing skills to be able to develop good and catchy headlines that are capable of sustaining a reader to the end.
Click here to learn the easiest, quickest way to grow your business profit online. It’s Free.
One thing you should know is that good headlines grab the attention of the reader. In this wise, your websites or blogs should be developed with insightful pieces coupled with good headlines.
Know that creating good content is not enough to meet your targets. You have to ensure that readers who come to your websites are engaged with your irresistible headlines.
With catchy headlines, you grab their attention; with good writing skills, you are able to make them read your entire piece. The end result of this could be that an ordinary reader who visits your website could turn out to be a buyer or customer.
Good headlines that appeal to emotions, ask a question, or offer an unusual twist tend to lure in readers.
You can rarely accomplish all four in a single headline, but if you can at least include one or two then you’re bound to write a headline that’s more likely to compel your prospective customers to continue reading.
By following the aforementioned points in this piece, you’ll learn how to write attention-grabbing headlines that convert readers into buyers. Using interesting adjectives is another tip in writing good headlines.
BE MORE ANALYTICAL
Do not write haphazardly about your products or services without being analytical enough to pinpoint those critical areas where readers or customers are usually interested in.
It is imperative you become analytical when developing the content that will enable you to achieve results in your content marketing strategies.
For you to be analytical, you must anticipate your customers’ needs. Try to imagine or envisage the likely questions which the readers will have in mind when reading your content.
Ensure that you are able to answer those questions when writing or when uploading infographics, videos, or picture. This is simply because customers most times get curious to get answers to their pressing questions.
Engage Your users
Content market strategy itself is not an island. And for you to avoid being an island you must learn to invest generated by engaging the users. Your brand must be able to utilize content mapping with the various consumers to better understand.
Understanding what types of content different customers might be interested in by this it makes you not to be an island. You have to carry the customers along and the benefit of engaging with readers, viewers, and customers cannot be overemphasized.
Consumers deepen their relationships with brands through participation, and those brands gain essentially free marketing when users share their content with their networks.
You can engage your audience using email marketing, sharing your content on social media, or promoting your content via push notifications.
My name is Chigozie Japhet. I am a content writer, and a brand strategist. I like writing, reading, researching and watching football, especially my team, Man United. i believe in working hard, and also in relaxation as all work without play, makes Chigozie a dull boy.
