A business is a going concern, and every business that must continue to exist, must always find ways to gain customers. The major driver of your company’s value is the value of your customers.
In order to increase your customer base, it is necessary to stay in constant contact with potential and existing customers through marketing. Also, the more value your business can offer, the more likely they will remain loyal.
The challenge is how to gain new customers for your business.
Below are 10 simple ways to bring in new customers to your business and increase your customer base.
- Promote your business on social media networks
When you create new content, launch a new product or run a new campaign, be sure you share this across your social media pages. The share button will help your content go wide, as your followers will share the content to their own followers. Be sure to ask them to share. There is no easier way to grow your customer base than providing value and then having your customers promote your brand for you.
- Always post new and helpful content on your website.
Helpful content is one of the main elements that pull in new visitors and potential customers. Keep your content fresh by publishing a blog that reports the latest business news, key-takeaways from whitepapers and hot topics within your industry. Fresh content will also help your website be found in search engines.
- Generate word-of-mouth marketing by participating in networking organizations and events relevant to your industry and your customers. Be sure to approach networking with the attitude of helping others, instead of seeking for help. By helping people solve their problems, you will build relationships that lead to new customers.
- Maintain excellent customer support and service
Treat each customer with respect and take appropriate action when necessary. A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales.
To effectively keep previous customer communication, you can use tools like HubSpot, which is a CRM software.
- Ask for referrals.
Asking for referrals is one of the best ways to get new customers. However, don’t sit back and wait for your current customers to refer their friends and family members to you. Take charge by implementing a system for actively soliciting referrals from your satisfied customers. You can send a follow-up email asking for a referral after a customer has received their order from your e-commerce site. You can also ask your salespeople for referrals when they follow up with customers to answer questions after the sale.
- Use online reviews.
Ask for reviews from your current customers and upload them to your website and social media pages. Social proof is powerful, and new customers are more likely to give your business a try if they see others giving good reviews about it. However, you have to offer good services in order not to have bad reviews.
- Offer discounts and incentives to new customers only.
Introductory offers can lure curious customers to your business by providing a low-risk way to try your products or services. Track which customers redeem the special offer, then target them with marketing message encouraging and enticing them to keep buying from you.
- Partner with an influencer
Influencers can literarily get their followers to do what they want, especially when the followers are loyal. Using influencers to drive new customers to your business can prove to be a rewarding venture.
Gaining new customers for your business is a marathon. A lot of factors should be put in place. However, when done well, you will continue to see the effects on your business for a long time.
My name is Chigozie Japhet. I am a content writer, and a brand strategist. I like writing, reading, researching and watching football, especially my team, Man United. i believe in working hard, and also in relaxation as all work without play, makes Chigozie a dull boy.
